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Aditya Badola
Builder.
Writer.
Curious mind.

I build things on the internet and think out loud about business, brands and the world. Founder of Arthnova.

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Arthnova Founder✦ Brand Strategy✦ Sports Economics✦ Geopolitics✦ Cricket and Football✦ Amazon Affiliate✦ Long-form Writing✦ Digital Media✦ Arthnova Founder✦ Brand Strategy✦ Sports Economics✦ Geopolitics✦ Cricket and Football✦ Amazon Affiliate✦ Long-form Writing✦ Digital Media✦
Work
arthnova.com ↗
Arthnova

Business and brand media. The strategy behind iconic companies, sports leagues and celebrity ventures.

Visit site ↗
A
"Making complex things feel obvious through storytelling."
Business Sports Economics Celebrity Brand Moments Strategic Decisions
Since August 2025 20+ articles
Affiliate
Picks and Recommendations

Books, electronics and tools I actually use. Direct affiliate links.

Browse picks →
YouTube and Photoshop
Media and Design Work

Videos dropping soon. Photoshop edits, creative experiments and personal photos.

View media →
Writing

Things on my mind.

01
Brand
Why do brands die and how do they come back
Gucci was bankrupt in the 80s. Nokia owned mobile phones and lost everything. There is a pattern in how iconic things fall apart and it is more interesting than the story of how they were built.
Read → 4 min
02
Geopolitics
The geopolitics nobody talks about in business
Every trade deal has geography and politics behind it. Most business writing ignores this completely.
Read →
03
Cricket
Cricket is a business now
IPL turned cricket into a franchise model. Clubs are valued like startups. This has nothing to do with who wins the match.
Read →
04
Football
Football clubs are media companies
Real Madrid, Manchester City. More revenue from content and merch than matchday. The Glazers bought United for the brand, not the football.
Read →
05
Personal
What building Arthnova taught me
Six months in. What nobody tells you about building a media brand from zero. The SEO, the writing, the monetisation.
Read →
Picks

Stuff I actually recommend.

Books, electronics and things I use. Affiliate links, only for things I have tried.

Zero to One, Peter Thiel
Business
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Sony WH-1000XM5 Headphones
Electronics
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Soccernomics, Simon Kuper
Sport Business
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Connect

Find me here.

LinkedIn for professional updates. Instagram for everything else.

LinkedInVisit ↗
in
Professional updates, opinions and work. Connect directly.
Follow on LinkedIn ↗Arthnova page ↗
InstagramVisit ↗
ig
Building in public, random thoughts, what I am working on.
Follow on Instagram ↗
2025
Writing

Things I think.
Written down.

Not Arthnova-style analysis. Me thinking out loud about business, geopolitics, sport and whatever I cannot stop thinking about.

01
BrandApr 2026
Why do brands die and how do some of them come back
Gucci was bankrupt in the 80s. Nokia owned mobile phones and lost everything in a decade. There is a pattern in how iconic things fall apart and it is more interesting than the story of how they were built.
Read → 4 min
02
GeopoliticsMar 2026
The geopolitics nobody talks about in business
Every trade deal and supply chain decision has geography and politics behind it. Most business writing ignores this. I find it fascinating and I think it matters more than people realise.
Read → 5 min
03
SportFeb 2026
Cricket is a business now and most fans have not noticed
The IPL turned cricket into a franchise model. BCCI media rights are bigger than most people imagine. Clubs are valued like startups. The economics of the sport have almost nothing to do with who wins the match anymore.
Read → 5 min
04
SportJan 2026
Football clubs are not sports teams anymore, they are media companies
Real Madrid, Manchester City, Barcelona. These clubs generate more revenue from content, merch and tours than from matchday. The Glazers bought Manchester United not for football but for the brand. That is a completely different business from what people think they are watching.
Read → 5 min
05
PersonalDec 2025
What building Arthnova taught me in six months
I started Arthnova in August 2025. Six months in, here is what nobody tells you about building a media brand from zero. The SEO, the writing consistency, the monetisation and the parts that genuinely surprised me.
Read → 6 min
06
PersonalNov 2025
Going to Europe for a Masters and what I am actually going for
Everyone does a Masters for the degree. I am also going for the perspective shift, new markets, different business culture and something genuinely new to write about. Here is my honest reasoning.
Read → 4 min
Also on Arthnova

Deeper, researched business and brand analysis lives on Arthnova.

arthnova.com ↗
Topics
Sportcricket, football, tennis
Businessbrands, strategy, economics
Geopoliticstrade, power, policy
Personalopinion, building, life
Find me on
Arthnovavisit ↗
LinkedInconnect ↗
2025
Work

Things I have built.

Proof of work, not just titles.

Media Brand, Aug 2025 to now
Arthnova
Business and brand media built from zero. 20+ articles published. AdSense live. Amazon affiliate running. Every piece of writing, SEO, design and strategy done by me.
↗
Affiliate, Ongoing
Picks and Recommendations
Amazon affiliate operation. Curated picks across books, electronics and gear. Content-led strategy with direct links.
Amazon AssociatesContent SEOBooks and electronics
→
SEO Intern, Aug to Nov 2025, CarInfo
Off-page SEO and Site Audits
14 weeks managing off-page SEO for one of India's largest automotive platforms. Backlink building, site audits, fixing indexing issues and keyword tracking.
Off-page SEOBacklinksSite audits14 weeks
—
Social and Web Intern, May to Jul 2025, Pexelcraft
Social Media and Web Management
Content calendars for Instagram and LinkedIn, website builds for small businesses, UX audits and competitor research. 6 weeks.
Content strategyWeb developmentUX audits6 weeks
—
Head Organiser 2022, Participant 2019 and 2021, School
Impeccable
An intra-school IPL-style commerce auction event I was the head of in 2022. Before that, as a participant, I had won 2nd place twice in 2019 and 2021. Being the one running it after having competed in it was one of the more fun full-circle moments I have had.
2nd
Won 2nd place in 2019 and 2021
As a participant, before becoming head organiser in 2022. Full circle.
2025
Media

Videos and design work.

YouTube videos, Photoshop edits, creative experiments and personal photos. Things I make beyond writing.

YouTube
▶
Coming soon
First video, dropping soon
Subscribe so you do not miss it
Planned
Planned
Why Gucci had to die twice to become great
Arthnova x YouTube
Planned
Planned
IPL owners make money even when teams lose
Arthnova x YouTube
Planned
Planned
Football clubs are media companies now
Arthnova x YouTube
Subscribe on YouTube →
Photoshop and Design Work

Creative edits.

Things I have made in Photoshop. Edits, posters, compositions. More being added.

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More coming
Personal Photos

Moments.

Not curated. Not posed. Just life.

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More coming
2025
Picks

Stuff I actually recommend.

Books, electronics and gear I use. Every link is something I have tried and genuinely suggest. Some are affiliate links.

Books
Business
Zero to One, Peter Thiel
The best book on startups and thinking differently about markets. Every page has something worth underlining.
Buy on Amazon ↗
Brand Strategy
Ogilvy on Advertising
Still the most honest book on how advertising and branding actually work. Written in 1983. Has not aged.
Buy on Amazon ↗
Geopolitics
The Silk Roads, Peter Frankopan
Rewrites history through trade routes and economics. Changes how you think about why countries do what they do.
Buy on Amazon ↗
Sport Business
Soccernomics, Simon Kuper
Football through economics and social science. Changed how I understand the sport and the business behind it.
Buy on Amazon ↗
Cricket
Playing It My Way, Sachin Tendulkar
Not just cricket. A blueprint for discipline, humility and relentless focus. One of the best sports autobiographies written.
Buy on Amazon ↗
+
More books coming
Electronics and Gear
Audio
Sony WH-1000XM5
Best noise-cancelling headphones I have used. ANC is genuinely impressive. Battery life is excellent. For focused work, these are worth every rupee.
Buy on Amazon ↗
Productivity
Logitech MX Master 3
The best mouse for anyone who spends hours on a computer. Ergonomic, precise, the scroll wheel is in a completely different league.
Buy on Amazon ↗
Charging
Anker 65W GaN Charger
Charges laptop, phone and earbuds from one port. Compact enough to carry everywhere. Replaced three chargers with one.
Buy on Amazon ↗
+
More coming

Disclosure: Some links here are affiliate links. I earn a small commission if you buy through them at no extra cost to you. I only recommend things I have actually used.

2025
About

Builder. Writer.
Curious by default.

I am Aditya. I build things on the internet and write about business, geopolitics and sport.

In 2025, I built Arthnova from nothing. A digital media platform that breaks down the strategy behind the world's most iconic brands, sports empires and celebrity ventures. 20+ long-form articles, Google AdSense and an Amazon affiliate operation built on top.

I write because I think. Business, geopolitics, sport, building things on the internet. I am interested in the why behind everything. This site is where I write without editorial guidelines telling me what to say.

I have been watching cricket and football since I was a kid. Both sports. Both from the start. I started following tennis more seriously in the last couple of years. It is a sport that rewards mental toughness above almost everything else and that is something I find genuinely interesting to think about.

Sport is where I first noticed the economics behind things people treat as purely athletic. The IPL franchise model, the Champions League revenue structure, how Wimbledon positions itself as a premium brand. That crossover between sport and business is one of the things I write about most.

Before Arthnova: SEO at CarInfo, social and web at Pexelcraft and an IPL-style auction event I designed in school. Europe is the next chapter.

Currently building
Arthnova
Business and brand media. AdSense and affiliate running.
What I write about
Sport, Business, Geopolitics, Personal
Cricket, football, tennis. Brand strategy, economics, trade.
Sport since childhood
Cricket and Football
Tennis more recently. All three teach you something different about strategy, pressure and consistency.
What I am good at
Writing, SEO, Brand thinking, Photoshop
Making complex things feel obvious through storytelling.
Next chapter
Masters in Europe
New markets. New material. Still writing the whole time.
Open to
Collabs, writing, brand strategy
[email protected]
Timeline
Aug 2025 to now
Founder, Arthnova
arthnova.com
Built from zero. 20+ articles, AdSense and affiliate revenue.
Aug to Nov 2025
SEO Intern, CarInfo
Off-page SEO, backlinks, site audits, keyword tracking. 14 weeks.
May to Jul 2025
Social and Web Intern, Pexelcraft
Content calendars, website builds, UX audits. 6 weeks.
School
Head Organiser, Impeccable (2022)
Ran an IPL-style auction event. Managed 10+ people. Had previously won 2nd as a participant in 2019 and 2021.
2025
Connect

Let's make something interesting.

Whether it is a collab, a writing project, brand strategy or just saying hello. Usually reply within a day.

Open for
Writing, Collabs, Brand strategy, Consulting
2025